The campaign underscores the importance of voluntary blood donation and calls on citizens to become life-saving heroes through the simple yet powerful act of giving blood.

According to Karen Louis, Senior Medical Technologist at the OKEU Hospital, this year’s campaign is centred on expanding public awareness and participation.

“This year's campaign aims to raise national awareness of the critical role voluntary blood donors play in saving lives while also encouraging broader public participation,” Louis stated.

Throughout June, the Ministry has planned a calendar of public education sessions, community outreach initiatives, and blood drives. A special focus is being placed on attracting first-time donors and ensuring consistent donations from returning contributors.

In an important move to make blood donation more accessible, the Blood Bank will now offer extended donation hours on Saturdays from 9 a.m. to 3 p.m. This adjustment is aimed at accommodating individuals who may not be able to donate during the regular weekday schedule.

“We encourage all eligible individuals to take advantage of this expanded schedule and make a life-saving donation,” Louis urged. “By donating blood, you can be someone’s hero, giving not just blood, but the gift of life.”

World Blood Donor Day provides an opportunity not only to thank donors but also to inspire new ones and promote a culture of voluntary, unpaid blood donation.